In a surprising turn of events, Zomato, one of India’s leading food delivery giants, has announced its rebranding to ‘Eternal Ltd.’. The company unveiled its new identity in an official statement, marking a significant shift in its strategic vision and future growth plans.
Why the Name Change?
According to CEO Deepinder Goyal, the rebranding reflects the company’s evolution beyond food delivery. “Eternal represents our commitment to creating timeless businesses that go beyond a single lifetime, expanding into diverse sectors like quick-commerce, B2B supplies, and logistics,” he stated. This change aims to symbolize Zomato’s long-term vision of becoming a diversified conglomerate under an umbrella structure.
What Changes for Customers?
For regular users, the Zomato app will continue to function as usual, with the same services like food delivery, dining, and grocery. The core brand ‘Zomato’ remains intact, but the parent company name has changed to ‘Eternal Ltd.’ to reflect its broader ambitions. Users might notice some subtle design updates and new features as part of the company’s growth strategy.
From Food Delivery to Diversified Portfolio
The rebranding is not just a cosmetic change but reflects the evolution of Zomato’s business model. Over the years, Zomato has strategically expanded beyond food delivery through key acquisitions and ventures like Blinkit (rapid grocery delivery), Hyperpure (restaurant supplies), and District (logistics services). This diversification has transformed the company into a multi-faceted conglomerate.
“Eternal”: A Mission Statement for the Future
Deepinder Goyal explained that the name “Eternal” embodies the company’s mission to create enduring businesses that thrive beyond any single product or service. The shift signifies that the company’s future success will not solely rely on the Zomato app, with Blinkit, Hyperpure, and District playing crucial roles in its growth story.
Embracing a Multiple-CEO Structure
Under the umbrella of Eternal Ltd., all business units—Zomato, Blinkit, Hyperpure, and District—will operate with greater autonomy. The company has adopted a multiple-CEO model, where each unit will have its dedicated CEO to ensure focused leadership and strategic agility. This structure aims to drive innovation and growth in each business segment.
Social Media Reactions
The announcement has sparked a wave of reactions on social media. While some users appreciate the futuristic vision, others feel nostalgic about the iconic Zomato brand. Trending hashtags include #ZomatoToEternal, #EternalEra, and #RebrandingGoals.
As the company embarks on this new journey, all eyes will be on how ‘Eternal Ltd.’ shapes the future of India’s digital economy and global business landscape.
Stay tuned for more updates on this developing story.